Tonada’s €2.6M raise brings sound design into brand experience
Tonada’s €2.6 million raise highlights how brands are treating sound as part of physical customer experience across retail, hospitality and events.
Brand experience is becoming more sensory. Tonada’s raise shows that sound design can be more than background music — it can become part of how people remember physical spaces.
What happened
Tonada raised €2.6 million to help brands design sound experiences for physical spaces. The company focuses on audio environments for settings such as retail, hospitality, events and other customer-facing locations.
Why it matters
Physical spaces compete for attention and emotional connection. Thoughtful sound design can shape atmosphere, improve brand recall and make customer experiences feel more distinctive.
The bigger picture
Media & Entertainment is expanding into experience design. As brands look for new ways to stand out, audio, immersive environments and multi-sensory storytelling may become more important parts of the toolkit.