The Path shows AI therapy startups need trust before scale

AI mental health is one of the most emotionally sensitive areas of consumer AI. Demand is high, but the trust bar is even higher.

What happened

The Path, founded by Tony Robbins and Calm alumni, was covered for its ambition to offer safer AI therapy.

Why it matters

Mental health tools cannot be treated like ordinary consumer apps. Safety, clinical boundaries, escalation, and user trust need to come before growth.

The bigger picture

AI therapy may become a large category, but the winners will need to prove they can handle vulnerability responsibly.