Shoot 360 Raises $7M for Basketball AI

Shoot 360 has raised $7M in growth funding to expand its technology-enabled basketball training model.

What happened

The round was led by COPA Innovation Laboratories and COPA Venture Capital. Shoot 360 combines physical training facilities with performance tracking and AI-driven shot analytics, giving athletes feedback generated from their activity inside the training environment.

Why it matters

Sports technology increasingly sits at the intersection of physical venues, computer vision and data analytics. Instead of offering only a consumer app, Shoot 360 captures data directly from training sessions, creating a tighter feedback loop between physical performance and software coaching.

The bigger picture

Connected physical environments are becoming software platforms. The same pattern is emerging across fitness, rehabilitation and professional sport: sensors and cameras collect activity data, while AI turns those signals into coaching, benchmarking and performance insights.