Sensesbit raises €1M for AI-powered product testing
Sensesbit raised €1M to digitise sensory testing for food and consumer-products companies, turning fragmented consumer feedback into structured product intelligence.
Product development in food and consumer goods still depends heavily on panels, spreadsheets and fragmented feedback. Sensesbit is trying to turn that process into a repeatable software workflow.
What happened
Spain-based Sensesbit raised €1M to expand its AI-powered sensory-intelligence platform.
The software helps food and consumer-goods companies organise product tests and analyse how people respond to attributes such as flavour, texture and aroma. It is designed to give research and development teams a clearer view of which product concepts are working and why.
Sensesbit plans to expand across Europe and Latin America, grow its team and add more agentic-AI capabilities. The company wants its system to assist teams throughout the testing process rather than simply store results after the fact.
Why it matters
Consumer-product companies can spend significant time and money developing products that later fail because customer preferences were misunderstood. Sensory testing is valuable, but the resulting data is often difficult to compare across markets, teams and product cycles.
A structured platform can help companies identify weak ideas earlier, shorten development timelines and make launch decisions using a larger evidence base. This is particularly relevant in food, where small differences in taste or texture can determine commercial success.
The bigger picture
AI adoption is spreading into specialised research workflows that are less visible than chatbots but closely connected to revenue. Sensesbit reflects a broader category of vertical software that combines domain-specific data with automation.
The round is modest, and the company must still show that its tools materially improve product outcomes. But the underlying opportunity is clear: convert a manual, subjective process into a measurable and scalable operating system for product development.