Perplexity Eyes Nvidia Funding at $30B
Perplexity is reportedly discussing Nvidia investment at a valuation above $30B, showing Nvidia’s expanding role as AI financier.
Nvidia’s role in AI is expanding from supplier to strategic investor.
What happened
Nvidia is reportedly in talks to invest in Perplexity as part of an equity round that would value the AI search startup at more than $30B. The round is still a discussion, not a confirmed close.
Why it matters
Perplexity sits in one of the most contested AI application categories: search. A potential Nvidia investment would show the chipmaker backing not only infrastructure companies, but also high-profile AI applications.
That matters because Nvidia’s capital may help shape which AI platforms scale fastest.
The bigger picture
The AI ecosystem is becoming more vertically connected. Hardware suppliers, labs and application companies are increasingly tied together through financing, supply agreements and strategic partnerships.