OptimizeGEO Passes 100 Brand Clients
OptimizeGEO said it now serves more than 100 brands tracking visibility across generative AI services.
Brands are starting to care about how AI systems describe them. Search rankings still matter, but generative answers are becoming a new discovery layer.
What happened
OptimizeGEO said it now serves more than 100 brands across 20 countries, with Michael Kassan joining as an investor and strategic adviser.
The company tracks brand visibility, sentiment, citations and share of voice across AI services such as ChatGPT, Claude, Gemini, Copilot and Perplexity.
Why it matters
Generative-engine optimisation is emerging as a new marketing-software category. Companies want to know whether AI systems mention them, cite them accurately and recommend them in relevant contexts.
That creates a different kind of analytics market from traditional SEO, because the output is not a ranked list of links but a generated answer.
The bigger picture
If users increasingly discover brands through AI assistants, companies will need tools to monitor and improve their presence inside those systems. The category is early, but the customer demand is becoming more visible.