Miracly Raises €1.8M for AI Search Marketing

Miracly has launched with €1.8 million to help brands understand and improve how they appear inside AI-generated search and answer experiences.

What happened

The pre-seed round was led by Beenext Ventures and Lotus. Miracly's software combines generative-engine optimisation, marketing analytics and an AI agent that recommends or automates activities across search visibility, public relations and other channels. The company is targeting the emerging market created by ChatGPT, Gemini and other answer engines, where traditional search-engine optimisation techniques may not translate directly. The business is early-stage, and durable performance metrics have not yet been established.

Why it matters

Consumers increasingly discover products and information through AI-generated answers rather than lists of links. Brands therefore want to understand how models describe them, which sources influence those answers and what actions can improve visibility.

The bigger picture

A new category is forming around GEO and answer-engine optimisation, but differentiation may be difficult as established SEO and marketing platforms add similar features. Miracly will need to prove that its recommendations lead to measurable customer acquisition rather than vanity visibility metrics.