Meesho’s PRISM shows AI product discovery moving into commerce
Meesho’s PRISM highlights how consumer commerce platforms are using AI to make product discovery more personalised and intent-driven.
Search is not always how people actually shop. Meesho’s PRISM points to a bigger shift toward commerce experiences that understand intent, behaviour, and context.
What happened
Meesho introduced PRISM, an intent-driven product discovery system. The feature is designed to help shoppers find products based on signals beyond simple keyword searches, using AI to improve relevance and discovery.
Why it matters
Product discovery is one of the hardest problems in online commerce. If AI can better understand what shoppers want, marketplaces may improve conversion, reduce friction, and help smaller sellers reach the right buyers.
The bigger picture
E-commerce is moving from catalogue search toward more intelligent discovery. The next phase may feel less like typing into a search bar and more like being guided through a personalised shopping journey.