K25.ai adds $4M as AI livestreaming keeps attracting commerce capital
K25.ai’s additional strategic investment shows continued interest in AI-powered livestreaming, interactive media, and new commerce formats in Southeast Asia.
Livestreaming is becoming more than entertainment. With AI layered on top, it is turning into a testbed for interactive shopping, creator tools, and new digital sales formats.
What happened
K25.ai secured an additional $4 million strategic investment from NewGen. The company is working in AI-powered livestreaming and interactive digital experiences.
Why it matters
Livestream commerce is a strong consumer behaviour in parts of Asia, and AI could make it easier to create, personalise, translate, and scale interactive content. That makes the category interesting for both commerce platforms and creator-led businesses.
The bigger picture
The next wave of consumer AI may not only be chatbots. It could show up inside video, shopping, entertainment, and creator workflows where real-time interaction matters.