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NEWSCONSUMER TECHJUN 27, 2026

Instagram tests more direct algorithm controls

Instagram is testing more ways for users to adjust recommendations through its Your Algorithm feature.

Instagram tests more direct algorithm controls

Recommendation controls are becoming a more visible part of social product design. Instagram is testing ways to give users more direct influence over what its algorithm shows them.

What happened

Instagram is testing more ways for users to access and adjust Your Algorithm, a feature that lets people say which topics they want to see more or less of.

The tests include opening the control from the feed, accessing it from Reels and using buttons under Reels to tune recommendations.

Why it matters

This is a consumer-platform signal.

Social apps are under pressure to improve feed quality, recommendation transparency and user agency. More direct algorithm controls could become a product response to that pressure.

The bigger picture

Consumer platforms are moving from invisible recommendation systems toward more visible user controls. The next phase of social media design may give users more ways to shape feeds without fully abandoning algorithmic discovery.

#INSTAGRAM#RECOMMENDATION ALGORITHMS#CONSUMER TECH#SOCIAL MEDIA#PLATFORM DESIGN