Hypefy AI raises $7.2M for influencer automation
Hypefy AI raised a $7.2M Series A to automate influencer campaign workflows across discovery, outreach, contracting, reporting and payments.
Influencer marketing looks glamorous from the outside. Behind the scenes, it is often spreadsheets, manual outreach and messy campaign operations.
What happened
Croatia-founded Hypefy AI raised a $7.2M Series A led by AYMO Ventures, with participation from Interactive Venture Partners, Oktogon Ventures and Euroventures.
The platform automates influencer campaign execution, including creator discovery, outreach, pricing, onboarding, contracting, content review, reporting and payments.
Why it matters
This is a specific workflow-automation play, not just another generic marketing assistant. Influencer campaigns involve many small operational steps, and each one can slow down brands, agencies and creators.
By targeting the full campaign workflow, Hypefy AI is trying to turn a fragmented marketing process into something more repeatable and scalable.
The bigger picture
AI software is moving into narrow business processes where teams still rely on manual coordination. The more specific the workflow, the clearer the product value can be.
Hypefy AI fits that trend: AI as an operations layer for a messy but high-volume marketing category.