Google signs 1M-credit methane deal with Mitti Labs
Google agreed to buy one million carbon credits from Mitti Labs as Big Tech looks for new ways to offset rising emissions.
AI’s electricity demand is pushing technology companies to look beyond conventional renewable-energy contracts for climate solutions.
What happened
Google agreed to purchase one million carbon credits through 2030 from Indian climate startup Mitti Labs. The programme targets methane reductions from rice farming across roughly 100,000 hectares at peak scale.
Why it matters
Rice cultivation is a significant source of methane emissions, while many farmers have limited access to carbon markets. A large corporate offtake can help finance changes in agricultural practices at scale.
The bigger picture
As data-centre emissions rise, Big Tech is becoming a major buyer across carbon removal, methane reduction and other climate markets. That demand is helping create commercial pathways for climate startups outside the energy sector.