Clueso Raises $10M for Enterprise AI Video

Clueso has raised $10 million to automate business videos and keep training and product-education content up to date as software changes.

What happened

The company announced a Series A led by Dharana Capital with participation from Founders Future, Neotribe Ventures, Y Combinator and F7 Ventures. Its product turns software workflows into videos with scripts, narration, visual effects and captions. AI-assisted tools are intended to update existing tutorials when product interfaces or company processes change, limiting repeated manual recording and editing. The startup reports more than 1,000 paying customers and names technology businesses including Atlassian, GitLab, Zendesk and Zoho among its users. That customer figure is reported by the company; revenue, retention and the extent of deployment have not been independently established.

Why it matters

Software companies repeatedly change features and interfaces, making demonstration videos and training libraries go out of date. Producing a video once is increasingly easy, but maintaining an accurate collection across hundreds of workflows remains expensive. Clueso is focusing on that ongoing operational problem rather than one-off creative video generation.

The bigger picture

Enterprise generative AI products are moving toward persistent content operations where software tracks changes and proposes revisions. Commercial success will depend on accuracy, brand consistency, integration with product releases and measurable savings over human production. The field is also competitive, with established documentation and video platforms developing overlapping capabilities.