Balderton’s Built in Europe campaign pushes a European tech narrative
Balderton’s Built in Europe campaign reflects a broader push to make European tech feel more ambitious, visible, and self-confident.
What happened
Balderton has been pushing a Built in Europe campaign to highlight European technology companies and founders.
The campaign is partly about storytelling: making European tech feel more confident, visible, and culturally relevant.
Why it matters
Venture ecosystems are not built only with money. They are also built with narratives.
If founders, investors, talent, and policymakers believe Europe can produce category-defining companies, that belief can shape hiring, funding, and ambition.
The bigger picture
Europe is trying to sharpen its identity in a world where AI, defence, chips, cloud, and sovereignty are becoming strategic priorities.
My take
This may sound fluffy, but narrative matters. Silicon Valley has always understood that. Europe’s challenge is turning the slogan into companies that actually scale globally.