Ask YouTube turns video discovery into an AI conversation

Video discovery is becoming more conversational as AI moves into media platforms.

What happened

YouTube added AI-powered conversational search and new Gemini-powered creative features for Shorts.

Why it matters

Creators and publishers depend heavily on discovery. If users find videos by asking questions instead of browsing thumbnails or typing keywords, optimisation strategies will change.

The bigger picture

AI search will not only affect Google. It will reshape discovery inside every major content platform, from video to music to shopping.